Email has become so much more than just another way to advertise your brand. It’s a way to make real connections with those who are truly interested in your business too. Email marketing provides a reliable form of communication between brands and customers. Email marketing campaigns are essential elements of any marketing strategy. They communicate …
Influencer marketing is a booming industry that has continued to grow rapidly, it’s forecasted to reach $10bn total value in 2022. Influencer marketing can be defined as the practice of marketing products or services through people who have the ability to influence consumers. It involves identifying and building relationships with influential individuals who can sway …
Data-driven personalization in marketing allows brands to focus on their customer’s needs and intent. Not all customers have the same goals and needs, which can be challenging for marketers broadcasting the same message. Instead, data-driven personalization identifies customer needs and provides solutions for them, businesses might have a dozen different messages or solutions based on …
Organic search is more cost-effective in the long run. However, the right tweaking and optimization of your campaigns, keywords and landing pages, paid search can become very cost-effective as well. With an effective search strategy, your brand can dominate both paid and organic search results, resulting in increased targeted traffic for your search marketing efforts …
Branding has a great power that establishes a competitive advantage. Brands cultures are sticky, once they have accepted them as conventional wisdom, people are usually reluctant to abandon the conventions of the brand culture. Unless they have product experiences or encounter brand stories that profoundly contradict conventions, people are usually happy to maintain the taken-for-granted …
As the world becomes increasingly interconnected, both economically and socially, technology adoption remains one of the defining factors in human progress. There is a noticeable rise over the past years in the percentage of people in the emerging and developing nations who say that they use the internet and own a smartphone. And while people …
Hispanic-Americans represent the fastest-growing demographic in the United States. Hispanic is defined by the U.S. Census Bureau as a person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. Marketing to Hispanic consumers is not just a matter of rebranding an existing product line with a …
If you have Instagram, you have Stories… In 2019, Instagram dominates over 1 billion monthly active users, with more than 500 million accounts on Instagram are using stories on a daily base, According to the Instagram official data. Instagram is a very attractive channel for companies/brands that wish to use visual media as a mean …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019