The e-commerce market in MENA Region is considered as one of the fastest growing in the world with the growth being predominantly lead by the GCC region. The Kingdom of Saudi Arabia is amongst the strongest contenders and the most attractive market for the growth of e-commerce. Online shopping penetration in Saudi Arabia has a …
Today’s purchasing journey is complex. It’s not just getting persuaded then buy it. Before customers decide to step into any business, they engage with brand or business through a variety of online channels over several days and, for high-value items, maybe longer. GlobalWebIndex in its infographic mapped the online purchase journey in five main phases …
The internet and the adoption of new communication technology have made it possible for consumers to transcend time and place borders. Cross-border e-commerce, which refers to the digital purchasing on foreign sites, is risen steadily among both retailers and consumers. In the same context, PayPal in its 2018 Cross-Border Consumer Research digs into how and …
Homegrown Canadian Retailers are struggling to compete with international rivals who have successfully moved into the Canadian market, with 77% of Canadians online shoppers have made a purchase from Amazon. eBay also grabbed its market share among Canadian younger generation up to par with elder generation. In the same context, The State of Canadian E-commerce …
In Europe, digital advertising is estimated at a €41.9 billion which continues to be driven by video and mobile. Indeed, digital video increased by 21.4% in 2016 to a market value of €3bn and now almost half of the digital video is generated programmatically (46.5%). Find more insights into the status of adoption and buy-side …
Despite it is extremely popular that content marketing is the third most difficult strategy to put in place, marketers still are willing to try to make content marketing work for them. In terms of email-driven content marketing strategy, only one-third (34%) of marketing influencers, surveyed, indicated that their organization has already developed one, while another …
PWC has launched the “Retail & Consumer Report 2018” that predicts Ireland to be the fastest growing Eurozone economy over the next 6 years to 2024. The study revealed that less than a third of Irish consumers expect to spend more in 2018 than they did last year. Find out more about the key five …
The back-to-school shopping season is the second biggest shopping event of the year next to the holidays. That’s why consumers are bound to spend more and retailers are bound to gain more. In 2018, RetailMeNot, Inc. surveyed more than 1200 retailers and consumers in a way to gain insights into the back-to-school shopping season in …
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