The new digital era has witnessed a revolution in payments, transforming both how consumers make purchases as well as the opportunities available to retailers. In the same context, E-Wallets and other smartphone methods of payment are gaining market share year-over-year, but in all markets, card and bank transfers are still hugely popular. Read the below …
Generation X, as mentioned in this study, are defined as internet users who say they are aged 35-53 in 2017 (born 1964-1982). They’re busy professionals who wield great spending power. Unlike younger consumers, Generation X aren’t digital natives. In reality, they’re a highly engaged audience, drawn to meaningful and purposeful interactions in the online space. …
Products ranging from music to apparel to mattresses have all made the transition to the Internet Age with relative ease but groceries are in a class all their own. They have characteristics that make them uniquely challenging to be sold online: comparatively low weight ratios, warehousing and handling disadvantages, and, of course, the shoppers themselves, …
Americans are addicted to email, with 3 in 5 Americans expect to use email the same five years from now as they do today. The email also remains a critical tool for marketers to deepen brand connections and generate sales, with more than half (54%) of American consumers use email to interact with brands for …
The focus on the customer experience (CX), as well as the content, has risen steadily in recent years and has been largely a ‘south to north’ phenomenon. 2018 is the year of CX again as companies get a quantifiable uplift from a customer-centric approach and organizations committed to CX are shown to outperform their peers. …
“It’s so tough to sell?”… A sentence reflects the drop in the number of sellers meeting or exceeding their quotas with only 53% of all sales organizations, surveyed, hitting their target numbers. The reason is that today’s buyer expectations are changing faster than today’s sellers can adapt and evolve, creating a chasm that sales organizations …
Online shoppers in Asia are more likely to be heavy mobile users. They and turning to marketplaces more than ever. Driving these behavioral shifts is a desire to find better prices and unique products with more choices, control and convenience. Find out the latest insight into online shoppers’ behaviors and preferences in Asia: An Overview …
As the oldest digital marketing channel, the importance of email for marketers only continues to grow, and as Gmail has become the fastest-growing and most actively used ISP. Marketers who improved their Gmail reputation improved their inboxing rate by as much as 97%, according to new data from Yes Marketing. The data further unveiled the …
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