Digital Marketing Researches & Reports

The portrait of trust in institutions gives brands a reason to be uneasy, commerce is increasingly digital and if consumers don’t have confidence in the accuracy of online information regarding a brand or its products, they’re less likely to purchase. Reading online reviews is prior for consumers to make purchases, both brands and consumers have …

Branding has a great power that establishes a competitive advantage. Brands cultures are sticky, once they have accepted them as conventional wisdom, people are usually reluctant to abandon the conventions of the brand culture. Unless they have product experiences or encounter brand stories that profoundly contradict conventions, people are usually happy to maintain the taken-for-granted …

Hispanic-Americans represent the fastest-growing demographic in the United States. Hispanic is defined by the U.S. Census Bureau as a person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. Marketing to Hispanic consumers is not just a matter of rebranding an existing product line with a …

As marketers, needs to deliver leads to the hungry sales teams they have an array of software tools to help them to achieve this goal of generating and delivering leads. Whether in a small and medium business or medium and large enterprises, they are likely to use some combination of marketing automation, lead management automation, …

If you’re reading this you’re probably looking for ways to earn extra cash, am I right? Or you’ve probably seen the click-bait ads on how the teenage Erik Finman became bitcoin millionaires or how I earn 5000 dollars a day with cryptocurrencies and thought its time to do your research. Luckily, you reached the right …

As retail collides with adjacent consumer-focused sectors, the industry continues to undergo constant disruption, However, one thing remains consistent: consumers are becoming more powerful, with expectations of having it all, all purchase decisions come down to two factors; convenience and connection. Consumers shopping online expect convenience that goes beyond the in-store experience, and one of …

Millennials are an essential ingredient in the development of e-commerce. Having grown up socializing and shopping online, the use of this e-commerce generation will continue to grow along with their discretionary income. Although millennials do not like pop-up publicity, the graphics are very effective at capturing their attention and will repeatedly visit a website that …

Account-based marketing offers many promises around customer growth and retention. While it is not a new concept, both data-driven marketing approaches and new marketing tools have given the account based marketing a resurgence of late, making it a practical approach for any sized organization to be successful. These require a solid data foundation in order …