Young people, aged 15-24, represent almost one-fourth of the total number of individuals using the internet worldwide. They are at the forefront of today’s digital economy, with 70% of the world’s youth are online, while across the total of 104 countries, studied by ITU, more than 80% of the youth population are online. Find out more …
During the US presidential election of 2016, many brands and marketers realized that there is a problem in understanding and marketing to a massive swath of the US population – namely those who live in the Heartland. So, Fluent LLC. conducted a conducted a national survey of 1,800 Americans with the purpose of recognizing this demographic. Discover the …
E-commerce is growing year-over-year with a rate of 16% in Europe, while in the markets covered by this report, the average is 33% a year. So, in this report, PPRO studied 13 of the highest-growth markets in terms of the recent economic performance, the state of the online marketplace, the drivers for e-commerce growth, and …
Adobe published the 2018 Digital Trends in Retail report in partnership with Econsultancy. The report aimed at helping businesses understand the technological and consumer-driven trends that are driving the evolution of this industry. Top Hints of the 2018 Digital Trends in Retail: Content & experience management and omnichannel marketing are the top priorities for retailers …
Do you know how frequently do consumers in Asia Pacific visit travel sites? How long do the visits last? and Where do heavy users of travel services go online? All these questions and more have been answered in the Comscore’s travel report that focuses on the behavioural patterns of consumers who visit travel sites online …
Analysts predict that this year, China will overtake the United States to become the world’s largest beauty market. That’s why CuriosityChina has launched its 2018 China Digital Insights report focuses mainly on the beauty industry in the country. This report includes the latest digital trends shaping the beauty industry in China with a special report …
Teens in the US are sticky to social media. The use of social media by teens has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. Today, nearly half (51%) of US teens, who ages 13 to 17, indicated that they use Facebook, notably lower than the shares who use …
A recent research conducted by Sprout Social revealed that there is a significant gap between what marketers post on social media and what really consumers want brands to post. The research shows how marketers should realign and redefine their social strategies and how serving audiences contribute to the bottom line. Read the below brief to …
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