Marketing has fundamentally become a technology-powered discipline, and it’s leading to the rise of new kinds of marketing professionals. A marketing technologist is a technically skilled person who designs and operates technology solutions in the service of marketing, while marketing innovation program can help and support organizations to stay on the top of the ongoing …
Do you know how much are marketing departments in the US spending on marketing training—and what do they get out of it? A recent study conducted by CXL revealed that the average company spends $994 per employee on training each year, with 61.9% spend $500 or less and nearly 1 in 5 spends nothing at …
Although 87% of businesses now use video as a marketing tool, video still hasn’t reached the saturation point, with 63% of marketers reported that they were using video to promote their business in 2017. This percentage had risen to 81% in 2018. And in the last 12 months, the figure has risen again to reach …
2018 was the biggest year for mobile yet, with 194 billion mobile downloads worldwide in 2018 and a global app downloads exceeded $194 billion in 2018, up 35% from 2016. App Annie, the leading global provider for mobile data and analytics, has released its annual “The State of Mobile in 2019 report” — the most …
Marketing leaders in the US are obtaining fewer customer data from third parties, but are utilizing more online data about customer behavior and anticipate that trend to continue. The CMO Survey report collects and disseminates the opinions of top marketers in the US to help predict the future of markets, track marketing excellence, and improve …
B2B companies often use thought leadership to build a reputation and strategically position in the minds of targeted customers. But beyond its significant ability to drive awareness and shift perception, B2B marketers and salespeople have sometimes struggled to determine how thought leadership efforts translate to sales impact. In the 2019 Edelman-LinkedIn B2B Thought Leadership Impact …
It’s not only the strong who survive the jungle but the well-prepared as well! The 9th edition of Australia’s most comprehensive report on B2B Marketing details the paths to follow – and avoid – this year. Keen to learn how? Well, the 2019 research report explores the B2B marketing practice in Australia, intentions and directions …
“Innovating with Impact” is the core theme of this year’s Edelman Digital Trends Report. As digital innovation extends to shape how organization’s work and how people live and interact with brands, businesses must evolve internally to succeed in today’s marketplace, whether by including a new workforce, restructuring to encourage intelligent innovation or integrating technologies and …
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