Influencer marketing is one of the most important new approaches to marketing in the past decade for those professionals at the leading edge of purchasing decision-making. The word “Influence” can be broadly defined as the power to affect a person.
Before starting an influencer marketing campaign, digital marketers need to consider where influencers will fit in their overall marketing strategy.
Whether they are just planning to grow brand awareness or launching a new product, thinking about how all campaign efforts can be aligned. Considering consumers buying journey and where each element of the campaign sits within that journey.
Related: The Ultimate Guide to Instagram Influencer Marketing | AspireIQ
Data is based on a survey of 197 marketers participated in The State of Influencer Marketing survey across a variety of industries, including CPG, Food & Beverage, Media, Retail and their agencies. This survey was conducted in February 2019.
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