Today billions of people use social media platforms, and as these numbers continue to rise, companies increasingly rely on social channels to effectively reach their audiences, video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates, and the mere mention of the word “video” in an email …
Customer advocacy is an advanced form of market-orientation that responds to the new drivers of consumer choice, involvement and knowledge. Customer advocacy aims to build deeper customer relationships by earning new levels of trust and commitment. Brand advocates are more than just loyal customers. They identify with the values of their favorite brands and consider …
Customer advocacy aims to build deeper customer relationships by earning new levels of trust and commitment and by developing mutual transparency, dialogue, and partnership with customers. A customer advocacy brand can consist of a value network of multiple online and offline partner brands. Their offering departs from the tradition where sellers compete to offer part-solutions …
Video offers an extremely rich, engaging, and stimulating experience for viewers. With the increased availability of bandwidth and improvements in video technology, people have started watching and sharing videos on a scale never seen before. From music videos to funny clips of animals to reviews, how-to videos, exciting commercials, and movie trailers, users are turning …
Consumers are comfortable sharing their email addresses with companies via a variety of online channels. Marketers often obsess over every aspect of every e-mail sent, from the subject line to visuals to copy. An email is a common form of communication used for both personal and professional purposes. With brands coming to understand how effective …
Mobile devices have become an extremely important part of everyday life for Americans and many people around the world. People are unlikely to be away from their smartphone devices for more than half an hour, and they check them constantly again. If there’s anything that better illustrates the increasing popularity of mobile devices, it’s that …
Live streaming services are growing in popularity on Facebook, Instagram, and other popular social media channels, live streaming encourages more audience engagement and retains viewers as the prerecorded video or even much more. As consumers are savvier with their purchases, they are spending a good chunk of time to decide to buy a particular product …
While mobile web browsing is incredibly popular, applications are playing an important role in consumers’ mobile experience too. Brands may assume that app users are a narrow slice of the population, offering limited opportunities to reach those audiences. But many indicators revealed that this info is false. If you’re a brand and you don’t have …
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