Digital Marketing Statistics & Metrics

Generation-Z, born between 1995 and 2012, is considered the ”True Digital Natives”. YouTube ranked as the first platform that the true digital natives use with a rate of 31%, while Instagram comes at next with a rate of 24%. Facebook comes after Snapchat with only 11% and Snapchat comes with 14%. Pinterest owns the last place with …

Generally, 3 smartphone purchasers in the US out of 5 have received a retailer text messages and responded by either visiting the retailer, purchasing a product or looking for the product in the store. 46% of smartphone users in the US take an action due to a retailer text message, while 31% of smartphone purchasers visit …

85% of Australian marketers use content marketing, focusing on building audiences. But in terms of rating their organizations’ overall success in content marketing, 57% of Australian marketers were moderately successful with their overall content marketing approach, while 18% were very successful and only 4% were extremely successful with their content marketing approach. For more information, kindly check the …

The European population totaled 839 million during January 2017, 637 million of them are using the internet with a penetration rate 76% and an increase of 21 million and a rate of 3% year-over-year. Active social media users increased also with a rate of 5% year-over-year achieving a total of 412 million users, while the active …

A survey conducted by Ascend2 on 273 marketing influencers showed that improving email engagement (55%), increasing sales revenue (48%) and improving quality of leads (45%) were their top priorities for an email marketing strategy. But although improving quality of leads came at the third level of priorities, it ranked the top in terms of the …

A survey conducted by GlobalWebIndex on over 350,000 internet users from 20 countries during the third quarter of 2017 revealed that a total of 47% of them have posted an online review of a product, company or service during the month that previous the survey. Indian, Indonesian and Vietnamese internet users were more likely to …

E-commerce is a major reason why small and medium businesses (SMBs) in Australia use the internet with 36% of them use it to take orders and 47% use it to receive payments. Approximately three-quarters (74%) of SMBs surveyed take up e-commerce to provide better customer service, while 62% do so to improve delivery and 59% …

Saudi Arabia’s B2C e-commerce spending was estimated at SAR 29.7 billion in 2016 making the country one of the largest e-commerce markets in the MENA region. In 2017, 58% of shoppers in Saudi Arabia have shopped online at least once in the past. Most of these online shoppers have made a transaction during the 12 …