Internet users spend more time on social media platforms than on any other website that changes people’s communication way and even daily activities, so companies have to be present, follow and expand their customer reach. Thus, companies witnessing the rise of social media started increasing their presence on multiple social media platforms.
The use of social media channels has become a common practice for B2C and B2B companies as these channels are expanding companies reach, help promotional campaigns and more importantly generate electronic word-of-mouth that creates economic, utilitarian, or social value for users and generating quality leads for companies.
B2B companies have become aware of the many possibilities that social media can do to their marketing strategies. They have recognized that having an identity on social media platforms that increases brand awareness, boosts company website traffic, and generates quality B2B leads.