Digital Marketing News

Transparency on social media platforms has been a recurring theme Lately. This comes as a result of how political interference on social media has grown exponentially in the past couple of years. Giving these platforms no other option but working on new tools and options to avoid public scrutiny. These tools help users better understand …

Facebook has always developed methods to determine who people might want to hear from on their News Feeds, based on signals like how often they interact with a given friend, how many mutual friends they have and whether they mark someone as a close friend. Now, Facebook has begun surveying people to ask them to …

Instagram announced that they have created a special account called @shop, which brings together posts from online merchants that sell products through the image-sharing app. This is a clear indicator that the Instagram seeks to build itself out as an e-commerce platform to supplement ad sales. Instagram says that @shop is a celebration of small …

Facebook’s been quite secretive about planning to utilize the digital currency exchange process, and their Blockchain division, yet leaks are bound to happen.  The reports portray these plans for a Facebook Cryptocurrency as one of the most significant shifts for company, and could alter the course of eCommerce on a huge scale. A couple of months …

Facebook announced their new plan to help small businesses meet their Facebook and Instagram advertising goals. They recognize that small businesses can lack time and resources to advertise on social media, hence presenting them with new tools and features that would make ads easier and less costly for them. Facebook Automated Ads Last week, Facebook …

Google say they support efforts to increase transparency in the digital advertising ecosystem and claim to be committed to making it easier for marketers to monitor their digital campaigns and protect their brand. Accordingly, Google’s introducing new ways for Display & Video 360 to help you avoid buying unauthorized web and app ad inventory, and …

Facebook is holding its annual F8 conference this week. This conference hosts announcements on the updates, new features, and future projects that Facebook is working on. In this article, we’ll look at the features and updates announced for Facebook’s social platforms, and what effect these changes have from a Marketer’s POV. Facebook F8: About Messenger …

Twitter has made video the focus of its revenue growth strategy. As more than half of its ad revenue comes from video. Hence, it’s only reasonable for Twitter to work on expanding the video content on the platform. Accordingly, Twitter announced multiple video content partnerships with a variety of news and entertainment outlets during its …