There is a lot to consider if you want to start your business and selling online. It requires a lot of effort and thinking from choosing a product to sell online or a service to provide, to growing your online presence. Along with, choosing a suitable platform for your online business and engaging with your …
“The key drivers of consumer behavior have traditionally been value, convenience, and experience. Looking ahead, brands and retailers need to also consider choice, purpose, and privacy if they are to earn their customers’ loyalty” says Paul Martin, Head of Retail, KPMG in the UK There are many definitions of the tern “Customer Loyalty“, however, it …
If your ecommerce website lacks optimization, you’ll miss out on a lot of sales that you otherwise would have closed had it been primed for conversions. Here’s the thing, no matter how professional-looking and feature-packed your ecommerce website is, if it doesn’t have the conversion-inducing elements in place, your web visitors will only click away …
Today’s online shopper is savvier than ever and has higher expectations for information, service and the full customer experience. E-commerce also continues to change before our eyes. You need to understand your customer’s perspective, so you can establish a deeper relationship with your customer to drive both sales today and capture the customer lifetime value …
Digital PR involves gaining high-quality backlinks from websites and online publications and honest (hopefully good) customer reviews. Thus, Improving Business awareness and connecting better with customers. Digital PR helps you reach your target customers by featuring your business on websites they read, podcasts they listen to and on social media accounts they love. It can get …
The holiday shopping season is the greatest sales period for retail for the whole year. But what keeps people coming back after the holidays?!! If they visit your store for a Black Friday deal, what could make them stay loyal?!! Criteo conducted global consumer research and crunched data across 1.9 billion active monthly shoppers to …
Delivering a great customer experience is hugely important for any business. The better experience customers have, the more repeat custom and positive reviews you’ll receive, while simultaneously reducing the friction of customer complaints and returns, great customer experiences don’t happen by accident, they require a vision and a plan to get there, a great customer …
The customer experience is the sum of experiences that a customer has with an organization, from awareness to loyalty. A seamless experience not only has a positive impact on customer satisfaction and retention but also leads to higher share-of-wallet and recommendations. Thus, customer experience is an important driver of growth for your organization. The customer …