Tag: Digital Marketing

As Ramadan approaches; marketers, media planners, and owners in MENA region need to fuel their online marketing efforts with a significant amount of data about the region internet users and their plans, and what they anticipate doing more or less during the holy season of “Ramadan”. Below are some of the key insights based on a recent survey: 54% of users said that …

Companies in Southeast Asia have been slow to adopt content marketing due to the conflict between instant gratification over ROI and the “slow burn” associated with a content marketing approach and some other reasons. So in 2017, marketers across Southeast Asia will try hard to meet audience expectations in new ways. In addition, they’ll also …

A new quarter comes with new forecasts and trends for the major channels of display: Paid search, social media, display, & organic search showing some declines and increases. Take a look for the following information produced by Merkle digital marketing report to get a better understanding and a deeper insight into the previous channels of …

An incredible number of internet users in India totaled 300 million users in 2016 and another 200 million Indians set to join by 2017. This enormous number of internet users in India besides the evolution of digital technology provides a fertile environment for marketers. Definitely, there are challenges faced India marketers in strategizing and executing …

Marketing Industry professionals have intensified their interest in marketing measurement, in order to better evaluate their efforts and optimize their decision-making process and coordinate various channels and technologies in unison to achieve their goals, While the majority of marketers currently rely on first- or last-click models. The below rates via respondents performance of over 1,300 …

Digital has the highest incremental spend with a growing rate +13.6%, as it represented more than 90% of the total incremental media spend, and it is expected to contribute to $20.1 billion spend increase in 2017. This indicator offset by declines in Print media (Magazines & Newspapers).

Seasonality is an important driver of consumer marketing, and the summer season is chock-full of opportunities. Different industries can leverage the summer season for special campaigns. The essential thing is to identify a use case that makes sense for your brand, with the increase of digital technology and consumers’ consumption of it, you can reach …

Over 15,000 adults across 15 different European countries were interviewed online in order to provide insight into consumer attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA) across Europe. Portugal achieved the highest awareness of the OBA Icon with Admarker (59%) with an increasing rate in awareness of Admarker & Icon …