The way a site presents its products is essential to e-commerce success the product page is one of the key components of turning a visitor into a customer. It’s the simplest and most common goal of any electronic commerce business. Implementing e-commerce conversion strategies are actually effective and drive customers to make those purchases. Take …
It’s clear that the physical store still has a role to play in the retail experience. Although online shoppers admit that shopping in a store is still a major part of their shopping routine. Online shoppers agree that they like to browse online and then go to a store to see, touch and try on …
E-commerce market has great potential, especially the aspect of online shopping, but before every move of development, there are many key factors that restrict the activity of consumers shopping online. Online shoppers take the advantage of any online shopping platform for browsing products, deals, comparing prices and checking availability and delivery speed. Amazon is used for …
Businesses that offer the best consumer experience will outperform and outlast their competition. Technology has opened enormous opportunities for businesses to take away pain points for their customers and add value in a new way. Customer experience has been defined as the quality of all of a consumer’s encounters with a company’s products, services, and brand. While a strong …
Online shoppers are thankful for the increase of smartphone technologies in the recent years, the need for a simple and secure online payment method has become an important issue. The fact that so many consumers would be happy to exchange PINs and passwords for biometrics is significant and could have huge consequences for how shoppers will pay in the future. …
Online shoppers attitudes of making a ship back to a retailer are changing. Although a majority of shoppers prefer to return items to a store, the percentage of shoppers who shipped back to the retailer is growing through the years. For many, it’s simply more convenient and flexible, and free shipping on returns offered by …
International cross-border shopping introduces the potential for a plenty of additional variables which may motivate or hinder an individual to cross-border shop. In addition to differential sales and use tax rates between countries, some other variables, which may affect one’s motivation to cross-border shop, include foreign currency exchange rates, duties, tariffs, and goods restrictions, availability …
Understanding consumer behavior in online environments is the basic factor to build an effective consumer-retailer relationship structure. The internet now allows consumers to shop with convenience anywhere anytime via any available computer, tablet or mobile device on hand. Online shopping has become a common way for shoppers to purchase a variety of goods, products and …