Tag: Social Media

Nowadays almost anyone with Internet access is using social media platforms, and as the numbers continue to rise, Companies are now trying to convert social media users to social shoppers. Companies are increasingly relying on social media channels to effectively reach their audiences. Social commerce is a subset of electronic commerce that involves social media, …

Millennials are the generation with the greatest impact on the world. In MENA, millennials making up over a quarter of the region’s population. They are disrupting the status quo and bringing about new ideologies and trends as well as a different way of living. In order to better understand this generation, Ipsos in MENA launched …

There are roughly seven billion people around the whole world. Approximately 2 billion of those people are on Facebook. No other online network boasts that kind of dominance. Not even close. It’s important to say that no matter your industry, no matter your niche, a significant percentage of your target market actively uses Facebook. Whether …

Instagram has become an integral element of social media marketing for business, with more than 400 million users and over 80 million posts per day. Businesses that used Instagram saw a 93% audience growth month-over-month. If you have never used the Instagram platform in your business or have already used it before and haven’t achieved …

There’s no doubt social media marketing is working for businesses of all types, But still, a lot of brands feel that determining the true ROI of a social media campaign is not easy as it seems to be, and that has led them to shed social media marketing altogether. However, the fact of the matter …

People are addicted to social media. It has become a huge part of our daily lives, with 66% of time spent online is on social media sites, according to a study conducted by Salesforce. Facebook continues to be the most widely used platform, with nearly 80% of online Americans using the platform on a regular …

Millennials have a strong desire to remain informed about brands and building close relationships with them. Social media platforms have managed to bridge the gap between brands and consumers, making it easier for millennials to interact, engage & stay updated with news about their beloved brands. Staying positive on social media and connecting with customers …

Consumers also find direct mail marketing valuable as long as the materials come from brands and/or categories they are interested in. The vast majority of purchase decisions are made or discussed at home. In fact, retail, auto, and financial purchases that require higher levels of consideration almost universally involve the home, according to a recent study …