People are addicted to social media. It has become a huge part of our daily lives, with 66% of time spent online is on social media sites, according to a study conducted by Salesforce.
Facebook continues to be the most widely used platform, with nearly 80% of online Americans using the platform on a regular basis. Instagram is still the place for telling a story through photos and short videos. And Twitter continues to be a good place for brands to share small snippets of information, and for users to position themselves as subject matter experts.
This eBook, launched by Salesforce, investigates the best-practices for each of the most popular social media platforms to help B2B marketers connect with their target audience. The eBook also reviews the key metrics to track for platforms like Facebook, Twitter, and LinkedIn, the best time to post to get the highest engagement, and the secret to using video content to drive engagement. Besides, the types of content do best on each social media platform and how to support prospects at each stage of the sales funnel.