The Complete Guide to Social Media Best Practice for B2B Marketing

Digital Marketing Guides & Strategies

The Complete Guide to Social Media for B2B Marketers | Salesforce

People are addicted to social media. It has become a huge part of our daily lives, with 66% of time spent online is on social media sites, according to a study conducted by Salesforce.

Facebook continues to be the most widely used platform, with nearly 80% of online Americans using the platform on a regular basis. Instagram is still the place for telling a story through photos and short videos. And Twitter continues to be a good place for brands to share small snippets of information, and for users to position themselves as subject matter experts.

This eBook, launched by Salesforce, investigates the best-practices for each of the most popular social media platforms to help B2B marketers connect with their target audience. The eBook also reviews the key metrics to track for platforms like Facebook, Twitter, and LinkedIn, the best time to post to get the highest engagement, and the secret to using video content to drive engagement. Besides, the types of content do best on each social media platform and how to support prospects at each stage of the sales funnel.

The Content of “The Complete Guide to Social Media for B2B Marketers”:

  • Current State of Social Media
  • Current Trends
  • Changes
  • Types of Content for Each Segment of the Funnel
  • Tips for B2B marketing on Facebook
  • Tips for B2B marketing on Twitter
  • Tips for B2B marketing on Instagram
  • Tips for B2B marketing on LinkedIn
  • Tips for B2B marketing on Pinterest
  • Tips for B2B marketing on Snapchat
  • Metrics That Matter
  • Social Listening
  • Engagement Strategies
  • Tools and Resources
Social Listening Is One of the Greatest Tools Available to Marketers Leveraging Social Media Used to Uncover and Identify Conversations That Include Your Brand or Company - The Complete Guide to Social Media for B2B Marketers - Published by Salesforce

Social Listening Is One of the Greatest Tools Available to Marketers Leveraging Social Media Used to Uncover and Identify Conversations That Include Your Brand or Company – Download the Full eBook to Learn More

Number of Pages:

  • 19 Pages

Pricing:

  • Free

Salesforce

Founded in 1999, Salesforce is the leading customer relationship management (CRM) platform. Its cloud-based, CRM applications for sales, service, marketing, and more don’t require IT experts to set up or manage. Salesforce constantly monitor everything from sales leads to support tickets, and from channel marketing to website analytics.
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