Tag: Social Media

The number of online shoppers is increasing rapidly year-over-year. In 2016, 79% of Americans reported that they made purchases online, with 15% do so on a weekly basis. Read the below and find out more about online shopping and e-commerce in the US in 2016: Americans under 60 years old are more likely to shop …

Moms are making purchasing decisions for herself and the entire household, they are very active on social media, using multiple sites. So it’s very important to study Mom’s behavior on media: 2/3 of Moms are age 35 or older, 37% of them are between 35-44, and 30% of them are aged 45 and older. The …

All Millennials around the whole world are familiar with digital technology. In fact, They are the first digital natives and not surprisingly that they have quickly adopted the smartphone. In a way to understand the choices, behaviors and concerns of Europe Millennials -mainly in the UK, Germany, Italy & The Netherlands-, read the below insights: …

The practice of social business is evolving so quickly and into so many existing, mature business functions. Businesses executives from around the globe are allocating more and more investments in social marketing programs and anticipating its positive impacts on the business results: 77% of respondents said they have a strong business case for social media …

KPCB launches their annual report “Global Internet Trends” -2016- At 213 pages, there are a ton of data, through 3 Top items. 1) The internet itself is seeing slowing growth: In the past 20 Years, the internet economy was affected by economic trends, but it was external issues like the financial and the housing crisis …

Children are no longer the same, new technology has changed their habits and preferences given the increased use of portable devices to go online. So, these points provide some useful insight into what children are doing online and information about parents’ views about their children’s media use: Children’s Use of Media Devices: TV sets & …

Using mobile devices has changed the way people treat the world around them. A sample of 11,964 opt-in Google users in the US was surveyed to identify how people use devices to enable marketers to be useful for their customers choosing the moments that matter. Device Usage in an Average Day The smartphone is the …

Payfort Annual Report of the State of Payments 2015 on the world explains the payments and eCommerce innovation in the Arab World. Commerce is the fastest growing sector covered in this report, and by 2020 it will be the one to beat in the airline sector to become the biggest. By then the report predicts that …