Amazon is considered as the queen of online retail, besides it is also the largest Internet-based retailer in the world by total sales and market capitalization, as 33.8% of retail visits on Amazon website during Nov & Dec 2016 were on Amazon. To gain more insights into shoppers behavior on Amazon check the survey results: 48.5% …
Internet users are increasing in an incredibly way year over the year. Global internet users reached 3.4 billion in 2017 with a flat growth +10%. But also smartphone sales and Internet penetration growth are slowing. The information below represents the most recent data on major internet trends: Internet advertising in the USA is increasing year-over-year. …
Influencer marketing saw explosive growth in 2016, by a majority of marketers have used the tactic, with the content being the top driver, 94% found it effective. Below are valuable key insights that can help marketers to inform their 2017 influencer marketing strategy: The 2 top benefits of influencer marketing are creating authentic content about …
Online marketplaces become more convenient, devices become more accessible, storing and streaming content on one device becomes more reliable. That affects consumer’s behavior in using media. Read the following information to understand the state of digital media consuming across 2 media segments (eBooks & Games): eBooks 58% of UK eBook readers read mystery, thriller and …
TrackMaven introduces the 2017 digital marketing analytics, including social media performance, blog performance, public relations performance, and website health metrics of 12 months from over 700 leading businesses. The big-picture trends in digital marketing effectiveness today: Businesses in higher education, finance and insurance, and construction products brands industries rank in the top 50th percentile for both …
Mobile broadband is growing strongly. On average, more than 1 million new mobile broadband subscribers will be added every day up to the end of 2022. The total traffic in mobile networks also increased by 70% between the end of Q1 2016 & the end of Q1 2017. Gain more knowledgeable and read the below …
In the past, getting a mobile phone is one of the most important life events for Gen Z, but today’s teens got their first phone when they are around 12 years. The below is an overview helping marketers better understand the digital behaviors of Gen Z (13- to 17-year-olds), and how they compare to older …
There is a noticeable, ongoing and strong growth of digital video. Advertisers are spending on average more than $9 million annually for their brand’s digital video ads, representing a 67% increase from 2 years ago. Check the summary of results below to examine ad spending trends in digital/mobile video, original digital video, native advertising, cross-platform …
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