Digital Marketing Researches & Reports

Online advertising continues to deliver enormous growth which has surpassed €40 billion in total revenue. Online advertising also now leads TV by over €7 billion. Gain insights into the state of online advertising in 27 European markets and read the following highlights: Online Advertising: European online advertising investment totaled €41.9 billion in 2016, up 12.3% …

Ramadan has become a season of increased consumerism and attention to shopping. Marketers need to understand how to effectively market during this precious month in order to take advantage of many of the opportunities it contains and to avoid Ramadan marketing mistakes that could be costly. To gain insights into the purchasing habits of consumers in …

Facebook CEO Mark Zuckerberg said, “10  years ago, most of what we shared and consumed online was text. Now it’s photos, and soon most of it will be video”. Today, the “video-first” has become a reality for consumers and marketers alike. To find out how video is making an impact nowadays in the US How …

Today’s teens had mobile phones when they were in elementary or middle school, compared to high school or college for their older counterparts. When marketers targeting black teens, it’s important to understand the digital behaviors of them, and how they compared to the general population of teens: The majority of black teens (79%) use smartphones …

Marketers ranked email & social media as the top 2 digital channels for delivering an excellent return on investment (ROI) & 50% of marketers said that they will increase the email marketing budget in 2017. Check the below highlights to discover how different industries use email marketing, and each industry’s benchmarks and how marketers can …

Over-the-top “OTT” is a key term in entertainment right now, because it sits at the center of the inevitable and unstoppable merger between the worlds of television and digital video. Opportunities and challenges for the global providers of the OTT video services: The majority of respondents whose companies don’t offer OTT services were likely to …

West Africa is the home to more than 172 million unique mobile subscribers and one of the world’s fastest-growing mobile regions. Over the next 4 years, West Africa will see an average subscriber growth of 6%, one of the fastest rates globally, resulting in an additional 45 million subscribers by 2020. Below is a summary …

Consumer habits are changing every day, their today needs are different than what they wanted years ago, which means that marketers must change the way of the market and sell to match the way people actually want to shop and buy. Below are the top challenges and priorities facing marketers and sales reps. today: The …