Ecommerce is continuously growing and will grow even more due to the COVID-19 pandemic. Although online shopping has become one of the most popular online activities, the world of eCommerce has become more competitive. To keep up with the competition, online stores need to monitor new eCommerce trends constantly.
It doesn’t matter how long you’ve been in the eCommerce business because if you don’t keep up with the latest trends, you can easily end up falling way behind. That’s why looking ahead is the key to your future success.
As we move forward into 2020, analyzing and adopting these eCommerce trends on time is essential to stay ahead of your competition.
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Mobile commerce is constantly growing. According to Statista, total sales in 2020 were $2.91 trillion and are expected to reach $3.56 trillion by 2021. Furthermore, 72.9% of all eCommerce sales will be made via mobile phones by the end of 2021.
These numbers can’t be ignored, so it’s vital to enhance UX for mobile users and create a huge opportunity for your business. Make sure that not only is your website optimized for mobile devices but also your online store.
User experience is a factor that can either move your business forward or completely ruin it. According to UX statistics, 61% of customers will quit browsing a poorly designed website, which is why every dollar you invest in UX is worthwhile. It connects users with your products, and while it fulfills your customer’s needs, it also helps you achieve your goals.
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Although voice shopping is in its early stage of development, it will surely become increasingly popular in years to come. Voice commerce is a non-visual shopping experience, and customers have to select their desired product by providing a verbal description of what exactly they are looking for.
Customers usually use it as a sales channel, meaning they use it when they’ve already decided what to purchase. Items purchased via voice search are usually low-cost products such as food, homewares, and electronic devices.
The number of people who are shopping on social media is rapidly rising. When Facebook and Instagram Checkout decided to add the “Buy” button to their platforms, social media instantly started playing an important role in mobile commerce.
Brands quickly discovered that social media is an excellent opportunity for them to be discovered. With the help of Instagram users, eCommerce businesses are gaining momentum more than ever.
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Green consumerism is becoming more popular every day. Almost half of the digital consumers claim that environmental concerns affect their purchase decisions, so it’s high time that brands started taking action.
Today, people are more aware of the environment than ever before, so eCommerce businesses should start implementing sustainable practices. They need to make sure that all their practices are environmentally friendly and that they are sourcing products from fair trade organizations.
Retailers are already spending a fortune on AI, and their global spending will reach $7.3 billion by 2022. This proves that retailers are willing to make substantial investments in the Artificial Intelligence tools they need to improve their services to customers that will give them a competitive advantage.
Some of these AI tools include:
Marketing automation software (equipped to generate timely offers);
Chatbots (able to respond to customer queries instantly).
AI will play a significant role in years to come. Companies are investing in areas such as customer service, where AI will be able to understand customer behavior. This will surely improve customer service, which is one of the most important trends every eCommerce business should leverage.
The advancements in technology are changing consumer behavior all the time. That’s why eCommerce businesses must evolve along with them if they want to prosper and keep their customers satisfied.