Digital Marketing Statistics & Metrics

Instagram Marketing and Business Stats, 2019 | Iconosquare

Social Media Insights | Global

Since 2010, the launch of one of the photos and videos sharing app knows as Instagram, it became an irreplaceable social media platform for individuals or marketers. Instagram considered being a major threat to Snapchat, Facebook, and many social media platforms.

Marketers are keenly collaborating with influencers, testing ads, and trying the new features Instagram is unrolling – and yet, the majority still struggles to see high-enough ROI.

4,313 small businesses and social media managers were asked to share their thoughts on a variety of topics starting from how they use hashtags, to how often they post, to how big their Instagram budget is.

Let’s take a quick look at the key results…

Instagram Marketing 2019

Instagram Business Stats—Overview:

  • As announced, Instagram reached 1 billion monthly active users, passed the 800 million mark in September 2017.
  • On the other hand, other social media platforms such as Facebook saw a growth rate in terms of their monthly count, and Snapchat grew just 2.1%, from 187 to 191 million daily users.
  • There are 25+ million business profiles worldwide, 2+ million advertisers worldwide.
  • 1/3 of the most viewed stories are from businesses. 200 Million+ Instagrammers visit at least one business profile daily.
  • 80% of users follow a business on Instagram. 60% of users discover new products on Instagram.

Instagram Management and Team Responsibility

  • 57.50% of social media managers said they spend most of their time in finding and producing content, while 13.67% said that it is writing captions and 4.83% search for hashtags.
The Daily Activities of Social Media Manager on Instagram

A Figure shows the Daily Activities of Social Media Manager on Instagram

  • Anyhow, 54% report that they manage social media accounts by themselves and 31% say that thy share this managing responsibility with 1-2 people. 11% report that they have a social media team of 3-10.
  • As for the number of accounts they manage, the majority which is 52% say that they manage from 2 to 5 accounts on a daily basis, while the other 37% manage one account only.
  • Talking about the Instagram budget 38% of marketers operate with a budget of $0, and 28% said that they work with a small $100 monthly budget. The other 66% they spend anywhere from $100 to $1,000+ per month on ads, boosted posts, and influencer collabs.

Related Report: The 2020 Instagram Stories Benchmark Report | Rival IQ

Instagram Marketing Strategy

  • Only a minority of Instagram marketers and they represent 40% reported having a documented strategy.
  • And only 43% reported that they have a 2-week content plan with pre-written captions, ready-to post images, and researched hashtags.

Instagram Marketing Strategy

Here are some Instagram caption tips to help you with your content: 

  1. Tag other users as it makes your content exposed to as many people as possible in order to reach high engagement.
  2. Be personable and humanize a character for your business, spice things up by adding emojis and have a sense of humor to connect with your target audience.
  3. Questions are the key, do you want your audience to comment? Simply, end your caption with a  question!
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