Conversion is the ability to get people to buy things from the online store or converting visitors into customers. It can also mean getting people who visit the store to take other actions that might lead to future sales. The conversion rate is the measuring of the quality of the traffic that the website is receiving are these visitors are the targeted audience or not. In electronic commerce, conversion marketing is the phrase used to often describe the act of converting a customer who browses a website to a paying customer.
Take a glance at the most used channels for conversions from the digital marketer’s point of view 2018: