Digital Marketing Statistics & Metrics

The Top 4 Used Channels of Conversion by Digital Marketers, 2018

Digital Marketing | Global

Conversion is the ability to get people to buy things from the online store or converting visitors into customers. It can also mean getting people who visit the store to take other actions that might lead to future sales. The conversion rate is the measuring of the quality of the traffic that the website is receiving are these visitors are the targeted audience or not. In electronic commerce, conversion marketing is the phrase used to often describe the act of converting a customer who browses a website to a paying customer.

Take a glance at the most used channels for conversions from the digital marketer’s point of view 2018:

  • Social media marketing ranked as the most used channel for conversion by surveyed marketers at a rate of 53%.
  • Paid display advertising is ranked as the second top used for conversions with a rate of 43%.
  • Email marketing comes at next by surveyed marketers as a top used channel for conversions at a rate of 41%.
  • Search engine optimization also listed as the fourth channel used by marketers for conversion with a rate of 38%.
Top Channels Used For Conversions in 2018

A Graph Shows The Top 4 Channels Used For Conversions in 2018.


Marketing & Advertising

Criteo is a global leader in commerce marketing with more than 2,700 employees and 30 offices worldwide. Founded by a small group of great minds at a start-up incubator in Paris, Criteo growth is driven by machine-learning technology, data and performance at scale, and measurable ROI for its clients. With Criteo's holistic suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to best serve their customers. Besides, trendy insights and recent data launched by Criteo to help marketers better understand their market environment.

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