Digital Marketing News

Pinterest is looking forward to providing users with different and more ways to protect their IP on the social platform with a new Content Claiming process, that will enable creators to register their original content besides managing its future use via Pins. In light of the Content Claiming Portal, Pinterest explains: “We’ve heard from creators …

As we expect Earth Day next week, and in order to mark the event, Facebook is adding some new volunteer features to promote community participation, not only that but also new data that underlines the need for increased action on improving climate change awareness. Facebook’s New Volunteer Features: In light of the new volunteer features, …

TikTok’s looking forward to helping brands tap into the latest trends – both on the platform generally also among businesses in their local region – with the addition of a new ‘Business Creative Hub’ content showcase, which is now available to business accounts within TikTok. In light of TikTok’s Business Creative Hub, TikTok explains: “From …

Facebook has launched another push in order to help maximize COVID-19 vaccine take-up, this time through new, in-feed alerts which will help users to get the vaccine, as soon as they’re qualified to do so. Facebook’s Vaccine Awareness Prompts:  Based on Facebook’s vaccine awareness prompts and as shown in the above example, once vaccines are …

Even though TikTok is primarily the domain of younger audiences, older users are also becoming increasingly active on the platform, according to recently published insight from TikTok. In a pitch to marketers on the potential of the platform for reaching parents, TikTok has shared some new data on how older people are using the platform …

Today, Twitter has announced that it’s opening a new office in Ghana in order to help expand its presence in the growing African tech sector. This is a result of CEO Jack Dorsey’s passion for the African region, and the expanding opportunities in the local market. Twitter’s Global Footprint: New Office in Ghana In light …

Twitter has announced a re-branding of its ad products, which essentially streamlines its different options into fewer, grouped segments. This actually helps to provide more clarity around its various ad offerings and makes it easier for brands to find the right promotional option/s for their needs. According to Twitter: “After an extensive discovery and research …

We can’t deny the importance of influencer marketing that boosts and maximize your social media marketing efforts. So, if you’re looking for more tips, Instagram’s influencer marketing tips got you covered! Influencer partnerships can have a huge impact on campaign success, especially on more creative, visual platforms, as understanding the ins and outs of each, …