It is proven that only 9% of American consumers say they feel represented in advertising. That percentage is really low for an industry that spends so much time, money, besides talent on targeting consumers. The question is why is there such a disconnect between the reality of American culture today and the messages that advertisers …
As people looked for new forms of entertainment besides ways to stay connected with others. More people were playing, watching, and streaming than ever before, bringing in new gamers as well as re-engaging lapsed players. The games marketing report for 2021 shows players’ behavior, including their motivations, preferences, and habits. Games Marketing Insights in 2020: …
Definitely, COVID-19 has changed a lot of things and especially the way we think about a lot of things. We can say that COVID-19 has forced us to learn how to stay connected, motivated, and productive in new ways. Let’s get started with COVID-19‘s impact on workplaces report. COVID-19’s Impact On Workplaces: How COVID-19 Changed …
Different social media platforms are used for specific purposes. For example, individuals use it to discuss their interests, connect with friends, and grow their careers. Marketers use it to increase brand awareness, improve traffic, and generate leads. In this report, you will get a closer look at social media types and their pros and cons. …
We are living in an era of change and technology. As everything is evolving around us we cannot neglect or deny the fact that eCommerce is taking the lead nowadays, this report focuses on the top eCommerce trends 2020. In this report, Divante investigates 40 trends in eCommerce, rates them according to the opinions of …
All the data in this report mentions that the ongoing COVID-19 pandemic is heavily influencing TV and streaming consumption patterns in 2020. We can see that in some cases, streaming does come with ads, so it is not all bad news for the TV advertising market. This Traditional TV and streaming report also looks at …
Marketers all around the world had to adapt to the new environment due to the COVID-19 pandemic. They had to create new ways of collaborating, communicating, and strategizing across organizations. Without further ado, let’s check the insights of the executive marketing leadership survey. Investments in Growth Marketing, Content, and Design Are a Future Focus: Based …
This report places the spotlight on image-conscious consumers defined as those who say they agree with any of the following statements: ” I like to look after my image\appearance” or “it is important for me to feel respected by my peers” besides disagreeing with the statement, ” I am indifferent to what is”in” right now/what …
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