Businesses that offer the best consumer experience will outperform and outlast their competition. Technology has opened enormous opportunities for businesses to take away pain points for their customers and add value in a new way. Customer experience has been defined as the quality of all of a consumer’s encounters with a company’s products, services, and brand. While a strong …
Some of the marketing challenges that real estate agents and property managers face are universal. One of the challenges with real estate marketing is that consumers usually have to see products, the building, home, space and apartment in person before deeply engaging. Although it may seem like real estate marketing requires a scientific degree of some …
Artificial intelligence (AI) is a hot topic in business technology, and industrial companies have taken notice. By deploying the right combination of AI technologies, producers can boost efficiency, improve flexibility, accelerate processes, and even enable self-optimizing operations. Companies around the world and across industries are exploring the possibility of applying AI in their operations. Yet …
When it comes to mobile, many retailers focus primarily on sales transactions conducted through mobile devices, or mobile commerce. But recent a research shows that there may be a more effective approach for determining the impact of mobile and how it influences and drives sales in other channels, adoption of mobile devices by consumers is …
Online banking is a fast, easy and cost-effective way to manage personal and professional finances. If you’re already an online banking user, you know how useful it can be. With online banking, internet users can easily move money between all of their accounts and managing it from anywhere at any time. Forget about bankers’ working …
Email marketing is the act of sending a commercial message, typically to a group of people, using email. Its purpose can vary, but it is frequently used to enhance a business or brand’s relationship with current or previous customers and to encourage loyalty, repeat business, and acquire new customers. Take a glance at the most used type of emails …
Content marketing has made a name for itself over the past few years as an effective method of brand promotion and lead generation. One element of this new form of marketing still plagues many manufacturing marketers it is how to successfully calculate their content marketing ROI. The ROI of content can’t be determined without a …
The brand website is a critical touch point for potential customers as they begin the purchase process with online research. At this stage in the customer life cycle, the focus should be on informing, educating, and developing relationships with prospective customers so that they’ll seriously consider the organization’s brand as a solution to their specific …
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