Digital Marketing News

Facebook rolls out three new tools for Messenger. The features are meant to help brands communicate with their customers on the platform: “icebreakers” for business profiles, updates to Click to Messenger ads, and more options for users replying to messages from a business. Lead Generation tools in Messenger This feature has started rolling out already, …

Twitter CEO Jack Dorsey tweeted: “While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics” Social media rival Facebook recently ruled out a ban on political ads. The news of the ban divided America’s political camps for the 2020 election. Without naming Facebook or its CEO …

Facebook has been facing numerous public relations crises, yet it kept its habit of growing in Q3 of 2019 still. It was another rough quarter for Facebook’s public perception as it dealt with outages and struggled to get buy-in from regulators for its Libra cryptocurrency project. Former co-founder Chris Hughes campaigned for splitting the social …

Advertisers can now run ads in Facebook’s search results. The ads will appear in the first results when users search in Facebook such as searches for commercial products connected to the e-commerce, retail or auto vertical. Ads in Facebook Search Results offer a new way for marketers to reach and connect with more audiences in …

Snapchat is growing again. The platform has released its latest earning report for Q3 2019, showing increases in both users and revenue, and beating all market estimates. ِAccording to the report, Snapchat earned $446 million in revenue, which is up a whopping 50% year-over-year, with an EPS loss of $0.04, beating Wall Street’s expectations of …

As millennials are getting old, a younger generation is now hitting the workplace worldwide. Generation Z, or Gen Z, were born between 1995 and 2015, and they’re the next age group to affect purchasing power. According to the latest Facebook report, Gen Z consumers are already estimated to influence some $143 billion in spending in …

Now you can easily watch IGTV series from creators you love and get notified when there are new episodes. On last Tuesday, Instagram released a new feature to its users to allow them to catch up their favorite new videos on IGTV from creators they love and get notified whenever they launch a new episode. …

The spread of fake news on social media has created an unprecedented crisis, especially in India. Lynch mobs, often prejudiced against certain minority communities and incensed by fake news, are taking the lives of innocents while the law-and-order system grapples with the rising violence. One of the major reasons behind the spread of misinformation has …