• Are you paying too much for a click on a Facebook ad?
• What’s a good conversion rate on LinkedIn?
• Do you get the most of your social media marketing campaigns?
• What are the best social media platforms for 2020?

All these questions and more are top-of-mind for marketers tasked with generating leads in any industry.

In light of its mission to help marketers drive decisions that will grow their businesses, AdStage get access to data from over 13 billion impressions and over 209 million clicks.

In the AdStage’s second-quarter Paid Media Benchmark, you’ll find stats on CPM, CPC, and CTR benchmarks for Facebook, FB Messenger, Instagram, Twitter, LinkedIn, Google Ads, Google Display Network, YouTube, and Bing Ads.

Let’s delve deeper into the top-line findings…

Related: 2019 Social Media Benchmark Report | Rival IQ

Facebook Benchmarks—Q2 2019

• Facebook news feed median cost per click of the second quarter of 2019 is $0.064, while the median cost of the click per impression is $7.77.
• Facebook market place ads’ median cost per click is $0.57, while the median cost of the click per impression is $3.39.
• Facebook audience network median CPC of the second quarter of 2019 has declined by 17% to be $0.62, while the median CPM has increased by 21% since Q2 2018 to reach $7.84.
• Facebook right-hand placement ads’ median CPC is $2.15, while the median cost of the click per impression is $2.28.
• Facebook Messenger ads’ median CPC has increased by 16% YOY to reach $1.04, while the median cost of click per impression has increased by 2.6% YOY to reach $7.15.

Adstage Analyzed 70 Million Ad Impressions and Over 500,000 Clicks for Ads on Facebook Messenger in North America – Find the Results Above

Instagram Benchmark—Q2 2019

• Instagram feed ads’ median CPC is $0.57 in Q2 2019, while the median CPM is $6.09.
• Instagram stories placement ads’ CPC is $0.76, while the median CPM is $3.96.
• Instagram feed placement median cost of the CTR is 0.88%, while the median of the story placement ads’ CTR is 0.54%.

Related:

• Instagram Marketing Trends and Benchmarks Report, 2019 | Iconosquare
• What Your Company Needs to Know About Instagram Engagement, 2019 Report

LinkedIn Benchmark—Q2 2019

• LinkedIn median CPC in Q2 2019 is $4.19, which is increased by 3% since Q1 2019.
• LinkedIn median CPM in Q2 2019 is $8.45, which is increased by 7.8% since Q1 2019.
• LinkedIn median CTR in Q2 2019 is 0.20%, which is increased by 11% since Q1 2019.

In Q2 2019, AdStage analyzed 1.5 billion ad impressions and over 3 million clicks for ads on LinkedIn in North America – Find the Results Above

Related: The LinkedIn Secret Sauce: Extra Hot Edition

Twitter Benchmark—Q2 2019

• Twitter audience network median CPC is $0.33 in Q2 2019, which is decreased by 34% since Q1 2019.
• Twitter median CPM in 2019 is $4.97, which is increased by 17% since Q1 2019.
• Twitter’s median CTR in the second quarter of 2019 is 1.55%, which is uplifted by 91% since Q1 2019.

AdStage analyzed over 96 million ad impressions and over 1.6 million clicks for ads on Twitter in North America – Find the Results Above

Google YouTube Benchmark—Q2 2019

• Google Ads on Youtube videos’ median CPC in Q2 2019 is $2.33, which is decreased by 6% since Q1 2019.
• Google Ads on Youtube videos’ median CPM in Q2 2019 is $8.00, which is increased by 6% since Q1 2019.
• Google Ads on Youtube videos’ median CTR in Q2 2019 is %0.38, which is increased by 22.6% since Q1 2019.

In Q2 2019, AdStage analyzed over 233 million ad impressions and nearly 1 million clicks for ads on YouTube in North America – Find the Results Above

Related: A Guide to Marketing Effectively on YouTube | Think With Google

The Content of the “AdStage’s Paid Media Benchmark, Q2, 2019″ Report:

• Introduction
• About Adstage
• Methodology
• Facebook Benchmark:
  • News Feed
  • Right-Hand Placement
  • Marketplace
  • Audience Network
  • Messenger
• Instagram Benchmark:
  • News Feed
  • Stories Placement
• Linkedin Benchmark
• Twitter Benchmark
• Google Ads Benchmark
• Google Display Network Benchmark
• Youtube Benchmark
• Microsoft Advertising
• Trends Benchmark
• Resources

Number of Pages:

• 52 Pages

Pricing:

• Free

Methodology:

Benchmark metrics are representative of AdStage clients who utilize its products to manage and report on advertising accounts in the North American region. AdStage made no claims that its benchmark metrics are indicators of a network’s performance at large.

Customers’ ad accounts that meet certain spend and activity thresholds are aggregated and summarized to produce median values across their client population.

Check the below figure to learn more about how to read the report’s charts;

Reading the Charts